just another canvas

28 September 2005

Kleenex => Kleercut


Kleercut



KLEENEX Facial Tissue is made from 100 per cent virgin fibre and contains no recycled fibre. Virgin fibre is used in our tissue because it provides the superior softness consumers expect from a premium facial tissue product.

— Kimberly-Clark Kleenex.com website




What's the problem?
Kleenex, one of the most popular brands of tissue products in the world, contributes to the destruction of ancient forests. Its manufacturer, the Kimberly-Clark corporation, has been unwilling to improve its practices, continuing to rely on paper and pulp made from clearcut ancient forest including Canada’s Boreal forest. Kimberly-Clark clears these ancient forests, essential in fighting climate change and providing home to wildlife like caribou, wolves, eagles and bears,into products that are flushed down the toilet or thrown away.
- Greenpeace / Kleercut.net
more...


 

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